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Business Model Canvas – BMC

By July 31, 2019 No Comments

Business Model Canvas – BMC

The ideal canvas to create your business template.

O que é um canvas?

  • It is a Co-creation tool.
  • It is a panel, board, or canvas designed to help people develop their ideas.
  • They are made up of blocks, each with a purpose.
  • It helps to focus on the core, the core.

Traditional Plans X Canvas Plans

Traditional Plan

  • Extensive
  • Bureaucratic
  • Poor Visual
  • Takes time
  • Little interaction

Plane with Canvas

  • Simplified
  • Easy
  • Visual
  • Fast and Logical Sequence
  • Interaction between Stakeholders

How to fill the Canvas

  • An idea by Post-It.
  • Ideation Time (no fears).
  • Insight: For each block, everyone writes as many ideas without putting on Canvas, or at least without debating.
  • The time when everyone reads the post-its and discusses.
  • The moment they reach a standard agreement on the subject, on a particular post-it.
  • You can use different colors to create associations or prioritizations.

What will the dynamics look like?

  • Write the ideas on Post-Its. (No interaction with colleagues.)
  • Start the frame from any area
  • Recommended:
    • 1st Value Proposition
    • 2nd Customer Segment
  • IDEATION moment. Do not be afraid to make a mistake!
    • The brainstorm moment, many ideas s
  • Try to complete the right side of the board first
  • Reflect and question all the time.

Actually…
There is no rigid sequence. Just a fill suggestion.
During the brainstorm, the idea came up, jotting it down and sticking it to the board.


What?

What is the purpose of our canvas?

Goal:
Create the 123Educa platform to provide private teachers for tutoring.
Details:
Create 123Educa websites and apps to connect teachers, parents, and students to help people get through the year managing their difficulties; enter college; or learn something new, such as a foreign language.

Value Proposition

  • What am I going to do?
  • What values do we deliver to the Customer?
  • What products or services do we offer to each Customer segment?
  • Why will customers buy from you and not from your competitors?

Value Proposition 


TIP 
1 – Be Objective / Short
2 – A Post It by Idea
3 – Be clear


Value Proposition Examples for 123Educa 

  • Post-It 1 – On-demand Private Teacher
  • Post-It 2 – Accessibility / Ease of Finding a Teacher
  • Post-It 3 – Safety with Teacher Reviews
  • Post-It 4 – Budgeting Teacher Selection
  • Post-It 5 – Diversification of teachers and subjects
  • Post-It 6 – Choice of content and location
  • Post-It 7 – Easy Scheduling
  • Post-It 8 – Cancellation at no charge
  • Post-It 9 – Teacher sets time/class value within a limit

For whom?

Customer Segment

  • Who are we creating value for?
  • Who are our most important customers?
  • Do customers have a specific profile?
  • Is there a standard need?
Customer Following Examples for 123Educa 

  • Post-It 1 – Parents Who Want The Best For Their Children
  • Post-It 2 – Professionals who need to learn a foreign language
  • Post-It 3 – High School Students Needing Help With Subjects
  • Post-It 4 – College Students Who Need Extra Income
  • Post-It 5 – Teachers who are out of the job market

Channels

  • How will the customer find our products or services?
  • The + shorter the path the customer goes, the better!
  • What is the cost-benefit of maintaining a channel?
Channel Examples for 123Educa 

  • Post-It 1 – Application
  • Post-It 2 – Facebook
  • Post-It 3 – College Dissemination
  • Post-It 4 – Pamphleting at School
  • Post-It 5 – Education and Entrepreneurship Events
  • Post-It 6 – Instagram
  • Post-It 7 – 123Educa Website
  • Post-It 8 – Physical Structure (building a school)
  • Post-It 9 – School Website Advertising

Customer Relationship

  • What kind of relationship do we have?
  • How to win and maintain an excellent relationship to increase sales?
Customer Relationship Examples for 123Educa 

  • Post-It 1 – School Boost in Schools
  • Post-It 2 – Helping Parents Study With Their Children
  • Post-It 3 – Application for teacher-parent-student interaction
  • Post-It 4 – Flexible teaching time and place
  • Post-It 5 – Teachers with different costs
  • Post-It 6 – Miscellaneous Course Catalog
  • Post-It 7 – Son with good grades in school
  • Post-It 8 – Understanding the discipline
  • Post-It 9 – Helping Your Child Study
  • Post-It 10 – Passing a Good College
  • Post-It 11 – New Year
  • Post-It 12 – Improve the Resume
  • Post-It 13 – College Students Have Extra Money

Who?

Key Activities

  • What actions are required to realize the value proposition
  • Production (toys, food)
  • Troubleshooting (repairs)
  • Software (applications, internet services)
Examples of Key Activities for 123Educa

  • Post-It 1 – Website Creation
  • Post-It 2 – Platform Development
  • Post-It 3 – Creation of Advertising Material (Parents and Students / Teachers)
  • Post-It 4 – Preparation of contract templates 123Educa-Teacher-Student
  • Post-It 5 – Android and IOS APP Development

Key Features

  • All the resources needed to realize the value proposition.
    • Physical (real estate, equipment)
    • Intellectuals (lawyer, contentist)
    • Humans (programmer, secretary)
    • Financial (equity, investors)
Examples of Key Features for 123Educa

  • Post-It 1 – Teachers
  • Post-It 2 – Company Employees
  • Post-It 3 – Developers
  • Post-It 4 – Development Computers
  • Post-It 5 – Administrative Computers
  • Post-It 6 – Initial Partner Capital
  • Post-It 7 – Angel Investor
  • Post-It 8 – Cloud Servers

Key Partners

  • What are the suppliers and partners to support the realization of the value proposition?
  • Motivations:
    • Optimization
    • Economies of scale
    • Risk and uncertainties reduction
    • Outsourcing (specialized activities)
Key Partner Examples for 123Educa 

  • Post-It 1 – Teachers
  • Post-It 2 – Publishers for Book Discounts
  • Post-It 3 – Stationery
  • Post-It 4 – Partnership with Mobility Companies
  • Post-It 5 – Colleges
  • Post-It 6 – Schools
  • Post-It 7 – Accounting and Law Firm

How much?

Revenue Sources

  • How much and how will customers pay for our product or service?
  • How would he like to pay?
  • How does each revenue stream contribute to overall revenue?
  • Types: Direct Sales, Subscriptions, Packages, Rent, Advertising
Revenue Sources Examples for 123Educa 

  • Post-It 1 – Premium Teacher Plan
  • Post-It 2 – Administrative Fee 20% of the tuition fee
  • Post-It 3 – Angel Investor
  • Post-It 4 – Prepaid Gift
  • Post-It 5 – Credit / Debit Card
  • Post-It 6 – Boleto
  • Post-It 7 – PayPal
  • Post-It 8 – Website Advertising

Cost Structure

  • Survey of expenses to operationalize the business
  • What are the most important costs?
  • What are the most expensive features?
  • What are the most expensive activities?
  • Examples: rent, wages, taxes, electricity bills, water, internet, etc.
Key Partner Examples for 123Educa 

  • Post-It 1 – Hosting Server
  • Post-It 2 – Developers Salary
  • Post-It 3 – Employee Salary
  • Post-It 4 – Advertising Campaigns
  • Post-It 5 – Equipment
  • Post-It 6 – Accounting and Law Firm

Create your business model with Kanvas Cards. 

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