Traditional Plans X Canvas Plans
- Poor Visual
- Takes time
- Little interaction
Plane with Canvas
- Fast and Logical Sequence
- Interaction between Stakeholders
How to fill the Canvas
- An idea by Post-It.
- Ideation Time (no fears).
- Insight: For each block, everyone writes as many ideas without putting on Canvas, or at least without debating.
- The time when everyone reads the post-its and discusses.
- The moment they reach a standard agreement on the subject, on a particular post-it.
- You can use different colors to create associations or prioritizations.
What will the dynamics look like?
- Write the ideas on Post-Its. (No interaction with colleagues.)
- Start the frame from any area
- 1st Value Proposition
- 2nd Customer Segment
- IDEATION moment. Do not be afraid to make a mistake!
- The brainstorm moment, many ideas s
- Try to complete the right side of the board first
- Reflect and question all the time.
There is no rigid sequence. Just a fill suggestion.
During the brainstorm, the idea came up, jotting it down and sticking it to the board.
What is the purpose of our canvas?
Create the 123Educa platform to provide private teachers for tutoring.
Create 123Educa websites and apps to connect teachers, parents, and students to help people get through the year managing their difficulties; enter college; or learn something new, such as a foreign language.
- What am I going to do?
- What values do we deliver to the Customer?
- What products or services do we offer to each Customer segment?
- Why will customers buy from you and not from your competitors?
1 – Be Objective / Short
2 – A Post It by Idea
3 – Be clear
- Post-It 1 – On-demand Private Teacher
- Post-It 2 – Accessibility / Ease of Finding a Teacher
- Post-It 3 – Safety with Teacher Reviews
- Post-It 4 – Budgeting Teacher Selection
- Post-It 5 – Diversification of teachers and subjects
- Post-It 6 – Choice of content and location
- Post-It 7 – Easy Scheduling
- Post-It 8 – Cancellation at no charge
- Post-It 9 – Teacher sets time/class value within a limit
- Who are we creating value for?
- Who are our most important customers?
- Do customers have a specific profile?
- Is there a standard need?
- Post-It 1 – Parents Who Want The Best For Their Children
- Post-It 2 – Professionals who need to learn a foreign language
- Post-It 3 – High School Students Needing Help With Subjects
- Post-It 4 – College Students Who Need Extra Income
- Post-It 5 – Teachers who are out of the job market
- How will the customer find our products or services?
- The + shorter the path the customer goes, the better!
- What is the cost-benefit of maintaining a channel?
- Post-It 1 – Application
- Post-It 2 – Facebook
- Post-It 3 – College Dissemination
- Post-It 4 – Pamphleting at School
- Post-It 5 – Education and Entrepreneurship Events
- Post-It 6 – Instagram
- Post-It 7 – 123Educa Website
- Post-It 8 – Physical Structure (building a school)
- Post-It 9 – School Website Advertising
- What kind of relationship do we have?
- How to win and maintain an excellent relationship to increase sales?
- Post-It 1 – School Boost in Schools
- Post-It 2 – Helping Parents Study With Their Children
- Post-It 3 – Application for teacher-parent-student interaction
- Post-It 4 – Flexible teaching time and place
- Post-It 5 – Teachers with different costs
- Post-It 6 – Miscellaneous Course Catalog
- Post-It 7 – Son with good grades in school
- Post-It 8 – Understanding the discipline
- Post-It 9 – Helping Your Child Study
- Post-It 10 – Passing a Good College
- Post-It 11 – New Year
- Post-It 12 – Improve the Resume
- Post-It 13 – College Students Have Extra Money
- What actions are required to realize the value proposition
- Production (toys, food)
- Troubleshooting (repairs)
- Software (applications, internet services)
- Post-It 1 – Website Creation
- Post-It 2 – Platform Development
- Post-It 3 – Creation of Advertising Material (Parents and Students / Teachers)
- Post-It 4 – Preparation of contract templates 123Educa-Teacher-Student
- Post-It 5 – Android and IOS APP Development
- All the resources needed to realize the value proposition.
- Physical (real estate, equipment)
- Intellectuals (lawyer, contentist)
- Humans (programmer, secretary)
- Financial (equity, investors)
- Post-It 1 – Teachers
- Post-It 2 – Company Employees
- Post-It 3 – Developers
- Post-It 4 – Development Computers
- Post-It 5 – Administrative Computers
- Post-It 6 – Initial Partner Capital
- Post-It 7 – Angel Investor
- Post-It 8 – Cloud Servers
- What are the suppliers and partners to support the realization of the value proposition?
- Economies of scale
- Risk and uncertainties reduction
- Outsourcing (specialized activities)
- Post-It 1 – Teachers
- Post-It 2 – Publishers for Book Discounts
- Post-It 3 – Stationery
- Post-It 4 – Partnership with Mobility Companies
- Post-It 5 – Colleges
- Post-It 6 – Schools
- Post-It 7 – Accounting and Law Firm
- How much and how will customers pay for our product or service?
- How would he like to pay?
- How does each revenue stream contribute to overall revenue?
- Types: Direct Sales, Subscriptions, Packages, Rent, Advertising
- Post-It 1 – Premium Teacher Plan
- Post-It 2 – Administrative Fee 20% of the tuition fee
- Post-It 3 – Angel Investor
- Post-It 4 – Prepaid Gift
- Post-It 5 – Credit / Debit Card
- Post-It 6 – Boleto
- Post-It 7 – PayPal
- Post-It 8 – Website Advertising
- Survey of expenses to operationalize the business
- What are the most important costs?
- What are the most expensive features?
- What are the most expensive activities?
- Examples: rent, wages, taxes, electricity bills, water, internet, etc.
- Post-It 1 – Hosting Server
- Post-It 2 – Developers Salary
- Post-It 3 – Employee Salary
- Post-It 4 – Advertising Campaigns
- Post-It 5 – Equipment
- Post-It 6 – Accounting and Law Firm